You’ve registered your trade mark, you’re using it, and you believe that’s enough to maintain and enforce your rights? Yes… and no. Understanding trade mark cancellation A trade mark must be used within 5 years of its registration. In some countries, such as China or Mexico, this period is reduced to 3 years. However, even genuine and serious use isn’t enough if you can’t demonstrate its duration, intensity, and geographical scope. In France, initiating a cancellation action has become easier (See our earlier article). Trade mark owners have at most two months to submit a complete file. Without sufficient evidence, the trade mark may be revoked. Why mere ... ...See full article