Archives des acquisition of distinctiveness through use

Non-distinctive trademark – According to the EUIPO, the trademark iWatch is not associated to Apple

by manuel.roche | Oct 1, 2018 | All, Trademarks

The Apple Watch is not branded as “iWatch”, although it would put it in line with its pre-existing products/services bearing the well-known ‘i’-prefix, such as iPhone, iPod, iPad, iMac or iCloud. This is mostly due to the difficulties of having the...

Non-distinctive trademark – According to the EUIPO, the trademark iWatch is not associated to Apple

EU trademarks: Does the evidence of acquisition of distinctive character through use have to be shown throughout each and every member state?

by manuel.roche | Sep 26, 2018 | All, Trademarks

The European Court of Justice (ECJ) has held that, in order to be accepted for registration as a EU trademark, a sign must have distinctive character, inherent or acquired through use, throughout the European Union and not only in a substantial part or the majority of...